Strategy + Systems.
User Behavior.
Product Management.
Web3.
Hi, I'm Diego.
Product manager
Strategic designer
I distil people's behavior to build product & service propositions that delight customers and create a sustainable competitive advantage in the market.
Selected work.
Building a new paradigm in finance for Latinamerican countries.
Tropykus is the leading Decentralized Finance lending and borrowing platform on Bitcoin (layer 2) in Latam, one of the regions where crypto can have real impact in people’s lives.
Creating a global elevator strategy to launch new products internationally.
The client aimed to find a new strategy between local customization and international standards in the elevator experience.
Enhancing mobility sales for the banking industry
The client aimed to change the sales model for its branch agents to increase the mobility of the sales force and increase revenue of this business unit.
Building a digital portfolio in the oil industry
One of the biggest oil company in Spain, aimed to diversify its offer building a new portfolio of digital services from scratch using the company assets.
Exploring design opportunities for Philips healthcare
Philips decided to research and discover unmet needs within Uganda's healthcare system to envision new products and services.
Thoughts.
Service designers need to think like founders
An essay on my evolution from 9 years of practice in product, research & design.
Design strategy: the secret to survive in the transformational era
A reflection on how design is shaping business in different industries.
How to build a winning strategic design portfolio
Practical tips to build a professional portfolio in the field of service and strategic design.
What a strategic designer does
Compilation of practical knowledge to explain the role of strategic designers, their responsibilities and contributions and the impact they could have within corporations.
News
Most innovative tech projects in Latam
Our blockchain project to avoid corruption in public tenders was selected by Inter American development bank as one of the most impactful tech projects in Latam.