Design. Behavior. Strategy.
Hi, I'm Diego. Design strategist. Researcher. Professor.
I distil people's behavior to build product & service propositions that delight customers and create a sustainable competitive advantage in the market.
A personal research to understand the potential of Facebook to improve baby boomers lifestyle after retirement.
Practical tips to build a professional portfolio in the field of service and strategic design.
Compilation of practical knowledge to explain the role of strategic designers, their responsibilities and contributions and the impact they could have within corporations.