Diego Mazo

Design. Behavior. Strategy.


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Hi, I'm Diego. Design strategist. Researcher. Professor.

I distil people's behavior to build product & service propositions that delight customers and create a sustainable competitive advantage in the market.




The value of design in blockchain

An exploration of the applications of design in the blockchain space and the skills needed by strategic/ service designer to add value in this new world.

10 must read in behavioral economics

A personal selection of the best books on behavioral economics to honour Richard Thaler's nobel prize of Economics.

How to build a winning strategic design portfolio

Practical tips to build a professional portfolio in the field of service and strategic design.

What a strategic designer does

Compilation of practical knowledge to explain the role of strategic designers, their responsibilities and contributions and the impact they could have within corporations. 


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